Creating a vision statement

If you own a large or start up business, creating a vision statement for your company can be very daunting. When you work on creating it, use brainstorming sessions with your team or deep thought if you are doing it by yourself. It should be a statement that includes what your companies values, beliefs, and aspirations for your customers is. This short statement should be the basis of why you started your company and what your company stands for. Easy right?

It’s anything but easy.

You should plan to review your mission statement every year especially if you are a technology company, because times are fluid and so should be your changing vision on yourself and your product and what it offers to customers and the world.
I found some very interesting mission statements below to share that might inspire you.

Remember your statement should be your own. In some of the examples below, you can get a feel of how visionary the company is, if there is care around humanity in that company, or if they are stale and devoid of emotion. It’s pretty clear in some examples below.

Amazon
“Our vision is to be earth’s most customer centric company; to build a place where people can come to find and discover anything they might want to buy online.”

Google
“Organize all of the data in the world and make it accessible for everyone in a useful way.” Google also has an unofficial motto to avoid being evil.

Facebook
“Facebook’s mission is to give people the power to share and make the world more open and connected.”

Starbucks
“To share great coffee with our friends and help make the world a little better.”

Harley Davidson
“To fulfill dreams through the experiences of motorcycling.”

NRA
“To protect and defend the Constitution of the United States, especially with reference to the inalienable right of the individual American citizen guaranteed by such Constitution to acquire, possess, collect, exhibit, transport, carry, transfer ownership of, and enjoy the right to use arms.”

A good article that shows some inspirational vision statements is on the found on hubspot. If you are familiar with the Life is Good clothing brand, they have an excellent vision statement and it relates to their core company values of charity and how charity is a central core in their business and operations.

Life is good
“To spread the power of optimism.”

Getting Started

To start you should map out the goals of your company. Goals may build out key objectives and focus areas that will lead and funnel into your vision statement.  Try to build the thought structure for your company out in a visual approach. A good way to view this process would be to take a look at the chart on the below site –
https://www.executestrategy.net/blog/write-good-vision-statement/#post/null

They show this process to group your core values and initiatives.

Vision > Value > Focus Area > Strategic Objective >Goals

Once you have those items mapped out the best you can, you can follow the path up to create a vision statement, or if you have a clear message you can do the inverse and create down the path.

Good luck on your journey and remember to review your statement, once you have it yearly to make sure you are keeping up with what and how you are selling and what you want the world to believe about you.

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